Vioty Ice Cream
Vioty
Location
USA
Service
Naming / branding / packaging concept
Date
20/05/2021
KOZUS is a company that is dedicated to the production and sale of milk-derived products, in this case developing a more natural ice cream focused on new consumer and personal care trends.
KOZUS es una empresa que se dedica a la producción y venta de productos derivados de la leche en este caso desarrollando un helado más natural enfocado a las nuevas tendencias de consumo y de cuidado personal.
Our job consisted of creating a brand and its packaging for a product based on artisanal and more natural ice cream developed and focused on the new awareness of caring for our body as a container of life; From this word VIDA the name for the VIOTY brand was derived, then this was transferred to the logo that consists of a very expressive and classic typeface that makes memory of the great masters and manufacturers of Italian ice cream, after this the packaging was made in the Which we reinforce the concept with very striking flat colors with large texts in black to have a powerful contrast accompanied by small golden details to achieve a classic and fine looking packaging.